AI Insights · Timothy · October 2022
Top 5 Beauty Retail Apps on iOS in Italy Q3 2022
Discover the performance trends of the top 5 beauty retail apps on iOS in Italy during Q3 2022, including downloads and active user metrics.
The third quarter of 2022 saw interesting trends in the performance of the top 5 beauty retail apps on iOS in Italy. Below, we delve into the weekly downloads and active user metrics for each app, based on data from Sensor Tower.
versione obsoleta - Sephora experienced a steady increase in weekly downloads, peaking at approximately 3.7K in the final week of September. Weekly active users fluctuated slightly but remained relatively stable, ranging from 21.2K to 23.7K throughout the quarter.
Douglas - Parfüm & Kosmetik saw a notable rise in weekly downloads, reaching around 3.9K in the week of August 22. Active users showed a slight decline from 21.8K to 18.7K in mid-September but recovered to 21.5K by the end of the quarter.
Notino: profumi e cosmetici had a consistent performance in weekly downloads, with a peak of approximately 1.6K in the week of September 19. Active users gradually increased from 4.1K at the beginning of the quarter to over 5.3K by mid-September.
LOOKFANTASTIC: Beauty & Makeup showed a steady trend in weekly downloads, peaking at around 1.2K in the last week of August. Weekly active users were relatively stable, ranging from 3.3K to 4K during the quarter.
Marionnaud had a gradual increase in weekly downloads, with a peak of approximately 819 in the final week of September. Unfortunately, no active user data was provided for this app.
These insights reflect the dynamic nature of the beauty retail app market in Italy. For more detailed analytics and insights, visit Sensor Tower.
